Storytelling in the Digital Age — Currie Murch Elliot

Social media has changed the brand-consumer relationship. Over 92 percent of brands have integrated some type of digital platform into their marketing mixes. During W2O’s Social Commerce Days at the S.I. Newhouse School of Public Communications, Jim Olson, the chief communications officer of Stewart Health Care gave a speech on the importance of using storytelling as a […]

via Storytelling in the Digital Age — Currie Murch Elliot

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