How a CEO Landed a $100k Deal by Taking a Page From Jane Austen’s Playbook

Inside Sarah’s strategy for crafting an irresistible presentation

Image created by the author using Microsoft Designer

Disclaimer: This is a work of fiction. Any names or characters, businesses or places, events, or incidents are fictitious. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.


Sarah packed her laptop bag with care, triple-checking that she had everything she needed for her big presentation the next morning.

As the CEO of Austen Inc., Sarah was set to pitch her new venture to a group of potential investors, though her prospects were far from certain.

While she had confidence in her ideas, she knew she would need to hook her audience immediately with a captivating introduction if she hoped to secure the funding.

As she ran through her opening remarks one last time, Sarah couldn’t help but think of her favourite author, Jane Austen.

Though Austen had written centuries ago, her novels still offered timeless lessons for capturing attention and sustaining engagement.

Austen masters the art of the introduction through her clever use of situation, complication, and unanswered question—quickly pulling the reader into the story.

Sarah hoped to channel some of Austen’s magic as she crafted her own novel introduction for the presentation ahead.


A Surprising Situation

The next morning arrived all too soon.

Sarah found herself standing before a crowded boardroom, laptop in hand, pacing back and forth as she steadied her nerves.

“Thank you all for being here today,” she began.

“As you know, Austen Inc. aims to bring Jane Austen’s classic novels to new audiences through interactive experiences.”

So far, so good—she had established the basic situation.

But Sarah knew more was needed to compel these investors.

She took a deep breath and continued,

“What you may not know is that last night, I received some unexpected news.”

A murmur rippled through the room as curious glances were exchanged.

“An anonymous donor has pledged a sizable endowment to our start-up – with one small condition.”

Sarah paused dramatically, letting the complication sink in.


An Intriguing Interrogation

A hush fell over the group as they leant in, suddenly quite invested in what surprise terms this benefactor could demand.

“The donor wishes for us to develop an augmented reality experience, bringing the characters of Pride and Prejudice to life in a whole new way.”

Sarah began to pace again, feeling the momentum building.

“Now, while technology offers endless possibilities, preserving Austen’s themes and delicate social satire presents quite a challenge. So the question is…”

She stopped and looked out across expectant faces.

“Can we leverage innovation in a way that still conveys the wit and wisdom of Austen’s timeless tales?”

A murmur rippled through the room as the investors processed this puzzling proposition.

Clearly, this complication raised the stakes while presenting an intriguing new opportunity.

But could she pull it off?

Sarah had hooked them with an engaging situation, pulled the rug out from under them with an unexpected twist, and left them hanging with an open-ended query.

Just as Austen had done so deftly in her own works, Sarah had the full attention of her audience.

Now it was time to reel them in further!


An Inspiring Vision

“I believe we can succeed where others may doubt,”

Sarah continued confidently.

“With creativity and care, we can develop an experience that brings Miss Austen’s wit and insight to new audience in an immersive way.”

She launched into an impassioned explanation of her vision, highlighting key bullet points:

  • Users would be transported into the world of Pemberley through augmented reality
  • Characters like Elizabeth and Darcy would come to life through motion-capture and AI assistants
  • Location-based adventures would allow exploration of themes like prejudice and social class
  • Mini-games and puzzles would engage users in Austen’s sly commentaries on manners and morality

Sarah’s presentation flowed smoothly from there as she addressed the key questions and concerns of the investors.

Through metaphor and analogy, she painted a vivid picture of what this novel experience could become.

By weaving the central idea of “preserving Austen’s spirit through innovation” throughout her pitch, Sarah was able to keep the audience interested and anticipating what was to come.


An Emphatic Encouragement

As she neared her conclusion, Sarah’s passion and excitement for the project were palpable.

“I believe that with the funds and freedom this donation provides, we have an unprecedented opportunity to introduce new generations to Jane Austen’s timeless works.

To spark within them the same admiration, intrigue and insight that so many of us have gained over the centuries.”

She took a moment to let the vision sing in each of their imaginations before urging the group to action.

“So I ask you now, investors – will you take this journey with us?

Help us bring Miss Austen’s keen social commentary and deliciously dramatic plotlines to life in a vivid new medium?”

There was a pause, then erupting applause.

Hands shot up in unanimous agreement.

Sarah beamed, feeling the electricity of possibility buzzing in the air.

She had grasped their attention from the outset and guided them skilfully to this enthusiastic endorsement.

With Jane Austen’s exemplary introduction as inspiration, Sarah’s compelling presentation had been a resounding success.


Key Takeaways…

Here are some of the key takeaways we can learn from Sarah’s story:

· The importance of crafting an engaging introduction that hooks the audience from the very beginning. Sarah studies how Austen masters this through situations, complications, and unresolved questions.

· Using literary devices like metaphors, analogies, and a central guiding idea can help present complex concepts in an easy-to-understand way and maintain engagement.

· Establishing an unexpected complication early on raises the stakes and keeps the audience invested in what comes next.

· Structures like AIDA (Attention, Interest, Desire, Action) and SCQA (Situation, Complication, Question, Answer) provide effective frameworks for captivating introductions and presentations.

· Telling a brief, relevant story or anecdote can help capture attention by depicting a familiar situation.

· Ending the introduction with an open-ended question prompts the audience to think more deeply about the topic.

· Practising and rehearsing the introduction is crucial to feeling confident and delivering it convincingly.

· Passion for the subject matter and vision come through and inspire others to want to learn more.

· An enthusiastic conclusion can lead to a very positive reception and the achievement of one’s objectives, like funding.

So in summary, the key is crafting a compelling hook that leaves the audience wanting more through creative use of literary devices, an engaging structure, and conviction in one’s central idea.


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