Interested in understanding the most effective way to communicate with your employees and customers? With over a billion views to their videos, it’s worth exploring what makes TED presentations so appealing.

One of the main reasons is that TED talks are so effective is they make the audience feel smart, rather than showcase how smart the presenter is. They do that through making storytelling the almost exclusive way of presenting.

Here is a terrific article by Mick Mooney. Author of: Trust Me, I’m Human: Why Storytelling Works At Work.

Communication That Inspires: What Makes TED Talks so Popular?

Also watch his keynote speech at AITD… really interesting and insightful!