Consolation, intrigue, empathy and a happy ending (sort of).
When your mother was reading you a story when you were little, she was preparing you for business.
The stories that were read to you at bed time brought you comfort. They had intrigue: the end of the chapter kept you hanging. You felt sorry for the princess who was trapped. And the stories had a positive ending, or at least a warning.
All of these elements apply in a business setting today.
I was very pleased to be invited to discuss the power of storytelling in business with my friend and colleague, Anthony English. You can watch how that conversation panned out by following the link below…
3 keys to business storytelling